Products Filter

    At 97 Black, we are committed to maintaining the confidence and trust of all visitors to our website.  We value your privacy the same way we value our own, and aren’t interested in selling or trading your information for marketing purposes – we’re too busy printing beautiful things for that!  Our Privacy Policy provides detailed information on when and why we collect any personal information from you, how we then use it, the limited conditions under which we may disclose it to others, and how we keep it safe and secure.

    Your information – the information we collect about you
    When you purchase merchandise or gift voucher(s) through our website your name, address data, email and contact number will be stored on our website.  Please be assured that we do not share your personal details with any other company without your consent, and use them simply to send you the product/s you’re looking forward to receiving!  We do not have access to or store your credit or debit card details on our system – these are processed by Worldpay, our payment solution provider, and we do not have access to these details.  You may, of course, purchase all of our merchandise in person without supplying any of the aforementioned personal data.  We store this data for accounting purposes for a maximum of 6 years, after which time it is securely deleted.  For personalised orders, we may store any personal photos, images, text or logos that you submit to us for printing only for the length of time necessary to produce your order.  We may retain the digital file used to print your item for up to 6 months, in case you wish to repeat your order, to ensure print settings such as the size,  colour and spacing of your print are consistent.  We may use technology to track behavioural patterns or shopping habits of visitors to our website but this will not collect any personally identifiable information.  When you visit our shop, we use CCTV to protect our staff and customers, and for the detection and prevention of crime – footage is only reviewed if necessary or in accordance with any legal request.

    How and why we use your information
    We use the information we collect about you to process sales and to make sure you receive the goods you have purchased from us.  We also use your information to enable you to cancel or amend a purchase, or to make a return.  By placing an order on our website, you have consented to us using the information we have collected about you to fulfil or amend your order.

    Access to your personal information and your rights
    You have the right to access, amend, delete, object to, restrict or transfer any of your personal data that we hold, and to withdraw your consent to us using your information.  If you wish to do this, please e-mail us at

    You have the right to make a complaint to the Information Commissioner’s Office (Tel: 0303 123 1113 or at if you believe that we have not handled your personal information correctly.

    Changes to Privacy Policy
    This policy will be reviewed regularly and updated as necessary.